Influencer Marketing

Influencer Marketing is like a hybrid of old and new marketing strategies, taking the concept of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. Influencer marketing leverages key content creators to drive authentic conversation and engagement around a brand’s products and message. Read more...The main difference is that the results of the campaign are usually collaborations between brands and influencers. Influencers, unlike celebrities, can be anywhere. They can be anyone. What makes them influential is their large followings on the web and social media. An influencer can be a popular fashion photographer on Instagram, or a well-read cybersecurity blogger who tweets, or a respected marketing executive on LinkedIn. Within any industry, there are influential people—you just have to find them. They are easily recognized by their hundreds of thousands (if not millions) of followers, and that’s the target audience you’re after. Influencer marketing offers brands the potential to unify their marketing, PR, sales, product, digital marketing, and social media through powerful and relevant relationship-based communication.